In today’s digital-first world, social media plays a massive role in marketing homes. In 2025, South Bay listings are breaking through the noise with a few standout trends. Here’s what’s going viral — and why it matters.
1. Drone Tours and Reels Short-form video, especially drone flyovers of beachside homes, is dominating engagement. Listings with Reels on Instagram often see more clicks and faster inquiries.
2. Warm Minimalism Gone are the stark all-white interiors. Buyers love soft earth tones, natural textures, and cozy-modern aesthetics. Homes with this style tend to rack up likes — and offers.
3. Behind-the-Scenes Stories Agents are giving sneak peeks into listings, staging, or neighborhood highlights. Authentic, real-time content builds trust and excitement.
4. Local Lifestyle Features Posts that showcase proximity to restaurants, trails, or ocean views — paired with a casual walkthrough — perform extremely well with South Bay audiences.
Ready to Go Viral? Your home deserves standout marketing. Leverage the latest Instagram trends to capture attention and drive buyer interest.
The team at Caskey Real Estate Group is here to help.
Contact Information:
Dave Caskey – Caskey Real Estate Group
Office: 310-374-1800
Direct: 310-200-1960
caskeyrealestate.com
