Open houses are not just about unlocking the door — they’re about creating a buzz, sparking buyer interest, and making a powerful first impression. In South Bay’s fast-paced market, here’s how realtors and sellers can work together to prepare the perfect open house experience.
1. Market the Event Before It Begins Promotion is key. Use social media to share event details and sneak peeks, including Instagram stories, Facebook events, and neighborhood groups. Post high-quality images and teasers leading up to the date. Don’t forget physical signage: place directional open house signs at nearby intersections, busy streets, and within the community the day before and morning of the event.
2. Set the Stage with Refreshments and a Welcoming Atmosphere Offer light refreshments that match the vibe, water, coffee, lemonade, or mimosas for morning tours. Fresh cookies, pastries, or even fruit platters create a relaxed feel. At Caskey Real Estate Group, we’ve hosted successful open houses featuring free bars, breakfast with neighbors, and themed broker events to attract more agents and serious buyers.
3. Showcase the Home’s Lifestyle Potential Stage each space to tell a story. Set the patio for a summer barbecue or the dining room for brunch. Create ambiance with soft music and subtle scents. Highlight what life could look like in the home, especially if it's near the beach, parks, or schools.
4. Partner With the Neighborhood Invite the neighbors. They can help spread the word and create a sense of community. Hosting an open house with “Breakfast with Neighbors” not only boosts attendance but builds excitement and local support.
Create a Memorable Open House Experience. The best open houses feel more like an event than a tour. Use these tips to maximize attendance, generate buzz, and increase your chances of receiving multiple strong offers.
The team at Caskey Real Estate Group is here to help.
Contact Information:
Dave Caskey – Caskey Real Estate Group
Office: 310-374-1800
Direct: 310-200-1960
